White-glove localization for global software
General Translation pairs our localization platform with hands-on, end-to-end implementation for enterprise teams taking software, websites, and product content into new languages. Forward-deployed localization engineers help define requirements, integrate workflows, apply automation, and carry launches through production.
Trusted by the world's best engineering teams
Helped Ramp expand its AI finance platform into European markets
Worked with Cursor to internationalize their entire developer experience
Translated Profound's platform, docs, and education sites into 46 languages
Localized Partiful's event platform across web, iOS, and Android
Helped Mintlify offer instant documentation translation to their enterprise customersKudos to General Translation for helping with the localization efforts (great team)
Lee Robinson
VP of Developer Experience, Cursor
What is software localization?
Preparing your product for every market.
Software localization adapts the full product experience for every language and market. It covers code internationalization, product context, layout, translations, ongoing workflows, and the language requirements that make a release feel native.
General Translation helps teams launch globally with hands-on expertise across internationalization, language operations, and production-ready translation in every major language. We keep quality high and turnaround fast so localization never blocks the product roadmap.
How we work
Hands-on support from planning through launch.
Dedicated localization engineers work with your product, engineering, marketing, and content teams to automate your localization process from end-to-end. Learn more.
We start in the product, mapping the surfaces, routes, UI strings, content systems, and market requirements that need to work across languages.
We connect the systems your team already uses, including repositories, CMS content, docs, marketing pages, screenshots, and release workflows.
We produce launch-ready translations with product context, terminology, visual references, and expert review built into the workflow.
We leave you with a managed localization pipeline so future product changes keep moving through translation, review, and release.
Our customers
Localization for world-class companies
Ramp is an all-in-one AI finance platform with billions of dollars in annual revenue. General Translation built and refined the localization workflows to support their European expansion across dozens of languages, integrating directly with their engineering team and release processes.
Cursor is an industry leader in AI coding agents and developer tools. General Translation internationalized their entire product surface, working at the pace their engineering team ships — fast, with no quality compromises.
Profound is an AI search visibility and answer engine analytics platform. General Translation translate their entire ecosystem — platform, documentation, and education resources — across 46 languages, with automation keeping every surface in sync as content evolves.
Partiful is one of the most popular event platforms, with millions of users across web, iOS, and Android. General Translation provided the infrastructure for consistent, context-aware translation across every platform surface.
Mintlify is the leading documentation platform, powering docs for 20,000+ companies and reaching over 100 million developers annually. General Translation worked with Mintlify to help its customers translate their docs into any language in 15 minutes.
Enterprise grade
Built for teams with real launch, security, and operational requirements
Framework coverage
Adapted to the tech stack your product already uses
Talk to our team
Live demo. Get a personalized demo of General Translation, customized to your project and tech stack.
Forward-deployed setup. Our engineering team will help you get set up and shipping in every language, fast.
